Maximizing Success in Freight Brokerage: Essential Pre-Conference Seminars for 2025
As the freight brokerage industry grows increasingly complex, so do the demands for skillful management, strategic growth and innovative approaches to challenges. To help brokerages excel in these areas, we are excited to present four dynamic pre-conference seminars at the 2025 TIA Capital Ideas Conference in San Antonio this April. Each seminar, led by top industry experts, offers an intensive, hands-on learning experience designed to equip participants with the tools needed to transform their businesses. From recruiting talent to claims management, organizational design and social media strategies, these sessions cover critical areas that can drive immediate results and long-term success.
Seminar Highlights:
1. Essential Strategies for Recruiting and Retaining Top Talent in 2025
In today’s competitive job market, attracting and keeping top talent is essential for long-term brokerage success. This seminar provides freight brokerage owners with actionable strategies to elevate their hiring and retention efforts. Participants will learn how to define and leverage a unique “Talent Brand” that appeals to high-caliber candidates, ensuring alignment between company values and potential hires. By the end of the session, attendees will have a clear framework for setting hiring criteria, developing a consistent interview process, and using historical data to make informed hiring decisions.
Key Takeaways:
- Build a cohesive talent brand that resonates with candidates and fosters loyalty.
- Align internal stakeholders on hiring needs, responsibilities, and compensation.
- Develop a data-informed recruitment process to improve hiring outcomes and retention.
Instructor: Charlie Saffro, founder & CEO, CS Recruiting
2. Mastering Freight Claims Management – Maximizing Your Efficiency
Effective claims management is critical to maintaining client relationships and protecting your bottom line. This seminar, led by legal expert Kent Britt, explores best practices for navigating claims with efficiency and transparency. Participants will gain an understanding of legal and regulatory frameworks, learn how to optimize documentation, and implement risk mitigation strategies. With a focus on proactive measures and effective communication, attendees will leave equipped to streamline claims processes and leverage technology for improved claims outcomes.
Key Takeaways:
- Build a strong foundation in freight claims laws and regulations.
- Use documentation and technology to streamline claims processing.
- Mitigate risks and foster transparency through clear stakeholder communication.
Instructor: Kent Britt, partner, Vorys Sater Seymour and Pease LLP
3. Brokerage Organizational Design & Compensation
Defining clear roles and motivating employees through innovative compensation plans is essential to creating a high-performing brokerage team. This seminar, led by Beth Carroll, delves into effective organizational models and compensation strategies that foster urgency and accountability among employees. Participants will examine proven organizational structures, explore various compensation models, and walk away with practical tools to improve employee engagement and drive profitability. By aligning roles and incentives with business goals, brokerage leaders can create a more cohesive, proactive team culture.
Key Takeaways:
- Explore organizational models that enhance clarity, efficiency, and accountability.
- Understand diverse compensation strategies and their potential impacts.
- Gain tools to create role clarity and design compensation plans that drive motivation.
Instructor: Beth Carroll, CEO, Prosperio Group
4. Social Media Marketing Strategies for Thriving Freight Brokerages
In the digital age, social media has become a powerful marketing tool for building client relationships, establishing authority, and attracting new business. This seminar, led by marketing expert Dr. John Drea, teaches freight brokers how to harness LinkedIn, Twitter, and Instagram for optimal reach and engagement. Participants will discover platform-specific strategies, develop a compelling online presence, and master data-driven decision-making to continually refine their social media efforts. From creating impactful content to analyzing performance metrics, attendees will gain the tools needed to drive brand awareness, client loyalty, and measurable growth.
Key Takeaways:
- Build a cohesive online brand presence to enhance visibility and credibility.
- Craft engaging content tailored to LinkedIn, Twitter, and Instagram.
- Use data to refine social media strategies and align with business objectives.
Instructor: John Drea, PhD, professor emeritus of Marketing, Illinois College
Who Should Attend
These seminars are ideal for freight brokerage owners, team leaders, HR professionals, claims managers and marketing strategists looking to elevate their expertise. Each session is designed to offer practical solutions, actionable insights and hands-on learning that will help attendees navigate their unique business challenges.
Secure Your Spot
Invest in your brokerage’s future by attending one or more of these transformative sessions at the 2025 TIA Conference. With expert-led guidance and a focus on real-world application, these seminars will prepare you to lead with confidence, optimize your business practices, and drive growth in a competitive marketplace. Don’t miss out on this opportunity to gain a strategic advantage—enroll today!
Amos is the vice president of Meetings & Education at TIA. For more information about TIA’s meetings, visit https://www.tianet.org/meetings. You can reach Amos at amos@tianet.org
