Looking Ahead to TIA Technovations 2025: AI, Fraud Prevention, and the Future of Freight Tech
November 5–7 | Phoenix, AZ | JW Marriott Phoenix Desert Ridge Resort & Spa
TIA’s Technovations Conference is always a highlight for the 3PL community as a chance to gather and learn about the technologies reshaping logistics. This year’s event in Phoenix comes at a particularly critical time, as two forces – AI and fraud – are colliding to redefine how brokerages operate.
AI: The Promise and the Pitfalls
Just like your LinkedIn feed or water-cooler conversations, expect AI to dominate the agenda at Technovations. The technology is evolving at a breakneck pace, and the big question isn’t whether brokerages should adopt AI, but how thoughtfully they should.
It pays to be first, but it pays more to be right. We’ve already seen major companies like Duolingo and Klarna backtrack on their “AI-first” strategies after missteps that compromised customer experience (source: https://www.fastcompany.com/91332763/going-ai-first-appears-to-be-backfiring-on-klarna-and-duolingo). Logistics is, at its core, a relationship business, and reckless adoption risks eroding the trust at its foundation.
At OTR Solutions and Epay Manager, we believe AI is only as good as the data it’s trained on. Freight is uniquely complex, and automation needs time, context, and quality training data to truly deliver. That’s why we’ve invested in proprietary models trained on millions of real invoices, billions in freight spend, and thousands of human review hours. Our AI-driven tools like Epay’s AI Audit feature are already reducing audit times by more than 75%, but only because they were developed with freight-specific expertise.
Fraud: The Rising Threat We Can’t Ignore
If AI is the shiny new opportunity, then fraud is the dark cloud on the horizon. Brokers know all too well that fraudsters adapt as quickly as technology evolves, and far too many operations still run out of email inboxes where phishing, spoofing, and document fraud thrive.
There has been a rise of email spoofing scams (source: https://www.barracuda.com/support/glossary/email-spoofing), where fake addresses are used to steal freight or payments. Back-office processes built around email chains and attachments are no match for today’s schemes. At Technovations, we expect fraud management to be a headline topic, not only identifying emerging fraud types but also exploring how technology can harden brokerages against attack.
Don’t Miss: OTR Solutions Session on Growth in a Volatile Market
We’re proud to share that OTR Solutions President, Clayton Griffin, will take the stage on November 6 at 3:30 PM for “10x Growth: Thriving in a Volatile Market.” Clayton will be joined by leaders from Descartes Aljex and high-growth brokerage clients to discuss how brokerages can adapt and scale even in uncertain times with the right technology partners. By leveraging automation in their post-delivery workflows these brokerages were able to expand their business without expanding their workforce.
Why We’re Excited
As fintech leaders in logistics (OTR Solutions in freight factoring and risk management, and Epay Manager in back-office automation and carrier payments) we’ve seen firsthand how the right tools transform brokerage operations. From OTR’s always-evolving fraud defenses to Epay’s NLP-powered audit engine, we’re committed to advancing freight tech that’s both innovative and practical.
See You in Phoenix
Technovations 2025 isn’t just another conference. It’s a chance to have real conversations about the future of our industry – conversations about trust, security, and scaling the right way.
So mark your calendar, pack your questions, and join us at TIA Technovations this November.
We can’t wait to connect.
