Are You Suffering from Sales and Marketing Challenges? TIAIRE Education Programming Can Help!

Times are tough right now: loads are down; inflations is up; and you are competing with thousands of other brokers for business. What does one need to do to stand out from the crowd?

Now is the time to invest in training your sales and marketing team.

While some companies think that a slow time is the best time to shrink resources and cut back on spending money, others take advantage of this time and prepare their teams to not only come up with different ideas to stand out but also prepare their team for the next boom so they can do even better.

Professional development should never be seen as a luxury during boom times. It should be seen as a necessity all of the time. TIA’s Institute for Research & Education offers a variety of professional courses for every member of your team, including sales and marketing in different formats and time commitment to fit your needs.

Discover the TIAIRE Sales & Marketing Catalog

Sales and marketing go together like peanut butter and jelly and TIA’s courses are just as enjoyable as that little sandwich.

Marketing Transportation Brokerage Services 2024 (offered quarterly)

Looking for interesting ways to market your services? Check out this 11-week course! This course covers everything from marketing fundamentals to pricing to sales and media support to how to implement a marketing strategy in your company.

For those of you who have little time to invest in a course, TIA offers SPRINT courses that run from a few days to a couple of weeks. Current course offerings include:

3PL Sales Process: Review of the Fundamentals (May 6-21)

Feeling like you are stuck in a rut with your sales? In two weeks, you can learn:

• the best and worst ways to open a sales call.
• which steps of the sales process are most critical to success.
• the sales behaviors that sales representatives engage in that make selling harder.
• best way to develop your professional selling skills.
  
  

Matrix Management & Analysis: Diagnostic Tools (July 22-Aug. 1)

Upon successful completion of this course, participants will be able to:

• understand the principles of matrix management and its application in the freight sales context.
• use data analytics to evaluate and improve sales team performance.
• develop and implement sales strategies that align with organizational goals.
• identify key performance indicators (KPIs) and use them to drive decision-making.
• utilize diagnostic tools to address sales challenges and seize opportunities.

Strategic Carrier Sales Leadership for Freight Brokers: Driving Profitable Growth (October 2024)

This course is designed to empower freight brokers with advanced skills in carrier relationship management, sales strategy development, and leadership techniques essential for success in a competitive market.

Data-Driven Marketing for Freight Brokers – Harnessing Analytics for Success (November 2024)

In an era where data reigns supreme, mastering the art of data-driven marketing is essential for success in the freight brokerage industry. This course is tailored to equip professionals with the knowledge and skills needed to leverage data effectively, enhance marketing strategies, and drive business growth in a competitive landscape.

Lunch & Learn Sessions Offer Mini Bites of Knowledge

Do you suffer from Gamophobia? Do you feel like you only have an hour of time every now and then to fit in learning? TIA has you covered! Each week at noon, TIA puts on Lunch & Learn sessions, which are quick digestible presentations in a webinar format.

TIA’s weekly Lunch & Learn webinars cover different topics such as management; human resources; finance; leadership; technology; legal and insurance; and sales and marketing. The best part of these webinars is that if you can’t make it live, we record each one for members to access anytime they want. That is what we call learning on demand. 

Whether you are looking for in-depth education or quick hits, TIAIRE has what you need to stand out from the crowd. Visit tianet.org/online-education for more information on our marketing and sales, as well as other professional development courses today.

By Melanie Hinton, vice president, Marketing & Communications, TIA