Tough Market? Now is the Time to Invest in Your Team.

Freight volumes are down, inflation is up, and the competition is fiercer than ever. Thousands of brokers are vying for the same business—so how do you stand out?

While some companies cut back during slow periods, the most successful ones see these moments as an opportunity to train, improve, and prepare for the next surge. When business picks back up, those who used this time wisely will have a significant edge.

Professional development isn’t a luxury to be saved for boom times. It’s a strategic advantage at all times. That’s where TIA’s Institute for Research & Education (TIAIRE) comes in.

Whether you’re looking to sharpen foundational skills or take your sales strategy to the next level, TIAIRE offers courses tailored to every role, schedule, and experience level in formats designed to meet your needs.

Courses Coming Up:

3PL Sales Process: Review of the Fundamentals – July 14-29
Feeling stuck in a sales rut? Learn from the best of the best in 3PL sales – Dr. Jim Kenny. Here’s what you’ll learn:

• The best—and worst—ways to open a sales call
• The most critical steps in the sales process
• Common sales behaviors that sabotage success
• Proven strategies to boost your professional selling skills

Certified Transportation Sales Professional (CTSP) – Sept. 15 – Oct. 23
The CTSP designation is the industry benchmark for excellence in freight brokerage sales.
Gain mastery in:

• Strategic selling techniques
• Deep customer engagement
• Freight market-specific insights

Carrier Sales – Nov. 3 – 18
Learn how to master carrier sales through a flexible mix of self-paced modules and live discussions with expert, Kristen Klein. In only two weeks you’ll:

• Learn actionable strategies that drive real results
• Engage directly with a seasoned subject-matter expert
• Discover proven techniques to elevate your carrier sales performance

Coaching the Coach: Empowering 3PL Sales Managers  – Dec. 1-16

Led by Dr. Jim Kenny, this course is perfect for new reps, experienced pros, and especially sales coaches. Learn to:

• Prospect effectively
• Prevent objections before they arise
• Navigate complex negotiations
• Deliver exceptional customer service

Now is the time to build the team that will drive your business forward – today and tomorrow.

Explore TIAIRE’s training options and get ahead of the competition.